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In 2017 we had the opportunity to hold a roadshow with our long-standing client ECCO. The event was aimed at introducing customers to the new limited collection of ECCO COOL Shoes and raising awareness of the brand.
During this two-week event, the hostesses moved between selected shopping centres in the Czech Republic, specifically in Prague, Brno, Pardubice, Hradec Králové and Pilsen. Visitors to the shopping centres were offered the opportunity to get acquainted with the new ECCO COOL collection and receive a discount voucher for the purchase of these shoes.
The hostesses used a branded MINI COOPER Car for transport between the locations, which successfully attracted the attention of all visitors.
This project (registration number: 0380000442), entitled “Strategy and new visual design of the website for the post-covid restart”, was funded by the European Union – Next Generation EU to develop a marketing strategy and a new visual design of the website.
